Tag Archives: the art of “thank you”

Employee Recognition: Sincerity Counts

If your gratitude doesn’t feel sincere to your workforce, it won’t yield the positive results you’re hoping for.

gThankYou! Employee Gifts - Trust Photo “When you recognize your employees and show thanks to them, do you fake it?”

That is the question, says the intro to “Gratitude and Employee Recognition,” a #TCHAT Radio show by TalentCulture World of Work Community on BlogTalkRadio.

“Maybe or probably not, but does it seem like you do, to them?” the intro continues. “That’s a conundrum, how organizations can project genuine gratitude and authentic recognition. We’re not saying you don’t mean it, but your employees need to know you mean it.”

Positive Feedback Delivers Outstanding Results

TalentCulture founder Megan M. Biro hosts the show with co-creator Kevin W. Grossman. The expert guests are author and blogger Ted Coine, along with Rob Catalano of Achievers.

TalentCulture community members participating in the related discussion articulate their strong belief in “the value of simple, sincere interaction, and a culture that encourages recognition when it’s deserved.”

“ … Acknowledgement keeps employees on a path for engagement and productivity. Positive feedback fuels individuals and teams to continue delivering outstanding results. And in the aggregate, it keeps organizations focused on key success factors, and drives business momentum,” the TChat summary says.

Biro echoes the sincerity theme in her Forbes article, “5 Ways Leaders Rock Employee Recognition.”

“[That need makes] the human touch so important to effective recognition,” she writes.

Recognition Drives Productivity and Revenue

And Gallup researchers contend that employee recognition is a powerful driving force behind employee engagement, notes Roy Saunderson, co-host of Real Recognition® Radio in “Engaging Employees with Recognition.”

Gallup found that as its scoring methods found differences in the amount of recognition employees received, productivity and revenue—even retention of loyal customers—changed by 10% to 20%.

“It is an amazingly simple concept to give people the praise and recognition they deserve,” Saunderson writes.

It’s Simple: Mean What You Say

Take the time to think through what you’re going to say so it comes from your heart. If you mean what you say, look employees in the eye, and give specific, timely examples of accomplishments you’re grateful for, employees will know you’re sincere.

Then, advises Saunderson, simply:

  • Thank them for doing good work.
  • Express concern for their well-being.
  • Demonstrate respect in day-to-day activities.
  • Celebrate their successes.
  • Acknowledge their achievements.
  • Honor those who have made significant contributions to your company.
  • Appreciate the little things people do for you and others.

Don’t Take Employees’ Efforts for Granted

“This simple act of acknowledging and recognizing people is so taken for granted that nearly 20% of employees leave organizations because of insufficient recognition,” Saunderson writes.

How do you know when someone’s workplace thanks are sincere?

gThankYou! Ultimate Guide to Employee Gift-Giving

Click to Download your FREE Guide to Employee Gift-Giving by gThankYou!

About gThankYou, LLC

Turkey Gift Certificates and Turkey Or Ham Gift Certificates by gThankYou! are two of America’s favorite employee gifts and can be redeemed for any Brand (Turkey or Turkey Or Ham), at virtually any Grocery Store in the U.S.

gThankYou, LLC provides company leaders with a variety of easy, meaningful and affordable ways to recognize and reward employees, holiday time or anytime.  gThankYou! Certificates of Gratitude and our free Enclosure Cards are personalizable including incorporating your company logo. And, nearly all orders ship same day.

gThankYou, LLC (www.gthankyou.com) is based in Madison, Wisconsin.  Contact:  Rick KileyChief ThankYou! Officer, gThankYou, LLC at info@gthankyou.com or 888-484-1658.
Follow the Company Blog –  “Celebrating Work”.
Join the Conversation @gThankYou 
Watch our gThankYou! YouTube Video – “Learn More About Us”.

“G” logo and “Certificates of Gratitude” are trademarks and “gThankYou” is a registered trademark of gThankYou, LLC.

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10 Tips for Writing Employee Thank You Notes

The humble handwritten thank you note can boost your company’s bottom line, believe it or not.

gThankYou! Thank You Note

A recent Forbes article by Josh Bersin, founder and principal at Bersin by Deloitte, illustrates the point. His article, “New Research Unlocks the Secret of Employee Recognition,” cites his company’s comprehensive research project on employee recognition showing that organizations giving regular thanks to their employees far outperform those that don’t.

Companies scoring in the top 20% for building a “recognition-rich culture” actually had 31% lower voluntary turnover rates.

That makes sense to Geil Browning, founder of Emergenetics International. In an Inc. Magazine article,  “How to Thank Your Employees in Only 8 Words,” she writes:

“When you recognize the contributions of others, you reinforce the kind of behavior you want to see again. People who feel their efforts are noticed, and their work makes a difference, are more likely to go the extra mile in the future. Leadership is about empowering others to realize their own abilities. Communicate your belief in your people, and watch them rise to meet your expectations.”

Put another way, recognizing employee’s contributions shows you’re paying attention and that you care. It makes people feel valued. When you write a thoughtful note of gratitude, it’s also a permanent keepsake reminder.

Browning quotes business guru Tom Peters:
“People don’t forget kindness.”

Her research at Emergenetics suggests most employees appreciate personal thank you notes, if they’re personalized and meaningful. To be meaningful, notes should be specific and prompt. And to reward behaviors you want people to repeat, be sure to recognize efforts involving those behaviors.

Browning offers 10 tips for customizing thank you notes to celebrate employee strengths, according to brain-related research:

  1. The “gift of gab” is a work asset for gregarious people. You might write: “I celebrate how you share your enthusiasm,” or “Thanks for keeping the lines of communication open.”
  2. For quieter people you could say: “I prize your well-considered solutions,” or “I appreciate your respectful attitude toward everyone.”
  3. For assertive people, try: “Thank you for keeping the momentum going,” or “I appreciate your decisive action.”
  4.  More easygoing people who want everyone to get along might appreciate: “Thank you for helping to keep the peace,” or, “I appreciate your amiability more than you know.”
  5.  To flexible, change-seeking workers who don’t get flustered easily you might write: “I recognize your easy resilience” or “Thanks for how you handled [difficult client].”
  6. To focused staffers with strong opinions, try: “I depend on your support,” or “I honor you for your convictions.”
  7. Analytical thinkers might value: “I appreciate your penetrating questions,” or “I respect the depth of your knowledge.”
  8. For structural-minded, detail-oriented people, consider: “Thank you for transferring all that data perfectly,” or “You always meet your deadlines—impressive!”
  9. Social thinkers want to please you, so you could write: “I’m so grateful for your team building skills,” or, “I couldn’t have done it without you.”
  10. Conceptual workers who want to feel unique might value: “Your solution to the XYZ problem was stunning,” or “I treasure your creative long-term views.”

Bersin’s research also showed the effectiveness of rewarding employees for:
1.  specific results and behaviors and,
2.  making thank yous public.
Consider displaying a list of employees you’ve recognized in your company newsletter, on bulletin boards, or via social media.

The best practices his research project uncovered also recommended including peer-to-peer recognition and making it easy for employees to recognize each other frequently.  For more on new “social” peer-to-peer recognition, you might enjoy Incentive Magazine’s article, “The Pressing Case for Peer-to-Peer Recognition” by Andrea Doyle.

How often and on what occasions do you write employee thank you notes? Do you ever have peers write thank you notes to peers?

About gThankYou, LLC

Turkey Gift Certificates and Turkey Or Ham Gift Certificates by gThankYou! are two of America’s favorite employee gifts and can be redeemed for any Brand (Turkey or Turkey Or Ham), at virtually any Grocery Store in the U.S.

gThankYou, LLC provides company leaders with a variety of easy, meaningful and affordable ways to recognize and reward employees, holiday time or anytime.  gThankYou! Certificates of Gratitude and our free Enclosure Cards are personalizable including incorporating your company logo. And, nearly all orders ship same day.

gThankYou, LLC (www.gthankyou.com) is based in Madison, Wisconsin.  Contact:  Rick KileyChief ThankYou! Officer, gThankYou, LLC at info@gthankyou.com or 888-484-1658.
Follow the Company Blog –  “Celebrating Work”.
Join the Conversation @gThankYou 
Watch our gThankYou! YouTube Video – “Learn More About Us”.

“G” logo and “Certificates of Gratitude” are trademarks and “gThankYou” is a registered trademark of gThankYou, LLC.

Employee Gifts Beat the February Blahs

Did you know that February is National “Blah Buster Month”?gThankYou! Sad & Happy Smiley FacesWell, according to Oracle Education Foundation’s ThinkQuest it is.

For a lot of people, it’s true at home and it’s true at work. So as a businessperson, how do you help employees beat the blahs?

One great way is to create opportunities for physical activity.  Could be the flexibility for free time to allow employees to exercise, a workgroup party – bowling, laser-tag or outdoor skating, or a hands-on community service project.  Physical work is good for one’s spirit and one’s body.  Add some teamwork with it and you have a win, win for all.  That’s the key for some My Fitness Pal members.

Member “Scoobiesnax” posted “The February ‘Blahs.’ how do YOU beat them …?” saying:

“So the dreariest month of the year is upon us, and for many people (especially those who live in a colder climate as I do here in Ontario, Canada) it tends to be the hardest month to stay motivated … what [are] people … doing to stay motivated and fresh during this dull time of year?”

Fellow members answered:

  • I’ve started Vitamin D recently but not sure just how much it’s helped…
  • I take full advantage of every sunny and non-rainy day by going outside to run/walk and get fresh air.
  • I’m adding an hour to 2 hours every evening of Badminton … I love it!

Exercise is certainly healthy and uplifting, plus research shows it’s good for your your business, not just your employees.  Another great way to lift employees’ spirits is a small gift.  Indeed, at the American Express small business site Open Forum, writer and teacher Jacob Harper, formerly with Top Story Weekly, writes in “5 Easy Ways to Brighten Your Employee’s Days”:

“With all the responsibilities that come with being a boss, it can be tempting to overlook your role in maintaining your employee’s happiness. But some of the best leaders will tell you even small gestures can make a tremendous impact on company morale and, in turn, the success of the business overall. 

Give a small gift. Listen. Does an employee rave about a favorite lunchtime spot or coffee bar? Get them a gift certificate so their next few visits will be on your bill.”

What about a favorite food? Or an informal workgroup pizza lunch?  Showing your recognition and interest helps lift’s spirits; share your attention and thanks broadly so your whole organization benefits.

Whatever delights your employee, there’s likely a gThankYou! Gift Certificate of Gratitude to match.  Just add a smile, handshake, sincere thanks and watch your employee shed the blahs. Just like that.

Here’s an employer who knows how to give a gift. Watch “Kyle Goes to the World Series.”

Here’s the story: “If you’ve been to the UC Davis Coffee House at some point these past couple years, you’ve met Kyle. And I’m pretty sure he waved at you with the biggest smile, and greeted you like you were one of his closest friends. 

 With the help of his CoHo coworkers and their spontaneous donations, this goober got an extra special surprise after Game 1 … a ticket to see his favorite team play in the World Series, ticket and transportation costs covered completely.” 

You may not generate quite as much joy as University of California, Davis Coffee House, or CoHo, did with its expensive gift, but your employees will definitely appreciate an infectious smile and your appreciation. It’ll banish the blahs and make them think of you. Happy February!

How do you help your employees beat the February blahs? How do you chase away your own blahs?

About gThankYou, LLC

Turkey Gift Certificates and Turkey Or Ham Gift Certificates by gThankYou! are two of America’s favorite employee gifts and can be redeemed for any Brand (Turkey or Turkey Or Ham), at virtually any Grocery Store in the U.S.

gThankYou, LLC provides company leaders with a variety of easy, meaningful and affordable ways to recognize and reward employees, holiday time or anytime.  gThankYou! Certificates of Gratitude and our free Enclosure Cards are personalizable including incorporating your company logo. And, nearly all orders ship same day.

gThankYou, LLC (www.gthankyou.com) is based in Madison, Wisconsin.  Contact:  Rick KileyChief ThankYou! Officer, gThankYou, LLC at info@gthankyou.com or 888-484-1658.
Follow the Company Blog –  “Celebrating Work”.
Join the Conversation @gThankYou 
Watch our gThankYou! YouTube Video – “Learn More About Us”.

“G” logo and “Certificates of Gratitude” are trademarks and “gThankYou” is a registered trademark of gThankYou, LLC.

How to Give Employee Gifts the Right Way

You don’t have to spend a lot on employee gifts, but to get full value for what you do spend, add a personal touch.

Wouldn’t it be great if all employers had the wherewithal to buy each employee a cashmere sweater, as The Huffington Post reports that president and editor in chief Arianna Huffington does every year?

The article, “Arianna Huffington Gifts AOL/HuffPost Employees Annual Holiday Sweaters,” notes that this year she had quite a few to give, as she now has several thousand employees across multiple offices and cities.

“But sure enough, members of the New York office arrived on Wednesday morning to find their cozy holiday gear wrapped up in beribboned boxes on their desks.  For the women it was soft, shawl-neck styles; for the men, fine gauge V-necks, all in a variety of jewel tones.”

Some people traded colors; some men and women even exchanged. As the article says, “the ladies in the men’s V-necks achieved that perfectly slouchy ‘boyfriend’ look.’”

Then everyone donned their sweaters and got together for a giant group photo.

What’s the point?

It’s not just that Arianna Huffington can afford to give cashmere sweaters. It’s that she:

  • Spent the same amount on each worker
  • Didn’t spend so much that recipients felt uncomfortable (Medzilla.com suggests $100 or less)
  • Gave the gifts all at the same time, so employees could enjoy them together
  • Gave appropriate gifts that weren’t too personal.
    Clothing can actually be a little tricky if you don’t know your workforce well—you might be better off with gift cards or gift certificates for something employees can buy at their convenience at the stores of their choice.

Meredith Lepore, contributor to The Grindstone, provides more details in “How the Boss Should Give Employees Presents.”

How could Huffington have improved the workplace gifting experience?

By making it more personal.

The gifts themselves are personal and doubtless appreciated. The employees clearly had fun trying the sweaters on, swapping, and gathering for photos.

Maybe Huffington included a personal note thanking each employee for his or her excellent work and the article didn’t say so. If so, the gifts were inestimably more valuable.

It’s the personal connection that makes all the difference.

If you can, give gifts personally, with a handshake, a smile and a thank you.

If that’s not practical, how about a thank you by video conference before employees open their gifts? Or at least a personal note.

As Catherine Adenle writes at Catherine’s Career Corner in “5 Gifts to Give Your Employees”:

“Employees don’t want to work for just a paycheck; they want to work with people and for people. To create positive employee motivation, as a leader, you have to treat your employees well to show them that they matter—they are your greatest shareholders.”

Try:

  • A kind word anytime
  • A short discussion about employees’ families (if they’re willing to share)
  • A brief compliment
  • Including employees in things
  • Checking in to see if they need anything
  • Asking them what they think

Organizations will engage and retain their employees if they can clearly make the link between people, their performance, and business results.

To learn more best practice tips to make your employee holiday gift-giving successful, you’ll want to download our free eBook below.

Download your free eBook “The Ultimate Guide to Employee Gift-Giving” Now!

gThankYou! Employee Gift Guide

Click Image to Download

How do you make workplace gifting personal and meaningful?

About gThankYou, LLC

Turkey Gift Certificates and Turkey Or Ham Gift Certificates by gThankYou! are two of America’s favorite employee gifts and can be redeemed for any Brand (Turkey or Turkey Or Ham), at virtually any Grocery Store in the U.S.

gThankYou, LLC provides company leaders with a variety of easy, meaningful and affordable ways to recognize and reward employees, holiday time or anytime.  gThankYou! Certificates of Gratitude and our free Enclosure Cards are personalizable including incorporating your company logo. And, nearly all orders ship same day.

gThankYou, LLC (www.gthankyou.com) is based in Madison, Wisconsin.  Contact:  Rick KileyChief ThankYou! Officer, gThankYou, LLC at info@gthankyou.com or 888-484-1658.
Follow the Company Blog –  “Celebrating Work”.
Join the Conversation @gThankYou 
Watch our gThankYou! YouTube Video – “Learn More About Us”.

“G” logo and “Certificates of Gratitude” are trademarks and “gThankYou” is a registered trademark of gThankYou, LLC.

Engaging Employees as a Strategic Tool

It’s no secret that praise produces better results than criticism. But the way top companies use this tool as a strategy to drive business success is a story not widely told.

According to research from Gallup Inc., engaged employees are more productive, profitable, more customer-focused and safer. Plus, they’re more likely to stick with a job. Says Gallup:

“The best-performing companies know that an employee engagement improvement strategy linked to the achievement of corporate goals will help them win in the marketplace.”

How does it work? Take the example given by Doug Conant, Campbell’s Soup CEO. Blogging in the Harvard Business Review’s The Conversation, Conant explains how he developed engagement as a business practice and why. As is often the case with the best ideas, it grew out of personal experience.

Conant was able early in his career to develop the analytical skills he needed to succeed in business only after initial failure. He succeeded after moving to a division that fostered employee growth through encouragement. It led him to a firm belief that offering a pat on the back is the best way to engage employees:

“Over the years, I’ve worked on acknowledging others for their efforts. I’ve managed to marry tough-minded performance standards with tender-heartedness.”

How does engagement affect the bottom line? According to Gallup research, companies with “world-class engagement” have 3.9 times the earnings per share growth rate compared with those in the same industry with lower engagement.

Creating an engagement program can mean a mindset change, described by Gallup as requiring, “a year-round focus on changing behaviors, processes, and systems to anticipate and respond to your organization’s needs. From the leadership team to the frontline employees, all levels within an organization must commit to making these changes.”

In his journey at Campbell’s, Conant notes three elements that have worked well for him:

  1. Make it personal: Conant describes how he takes a “direct, sincere and authentic” approach to establish trust and build a solid foundation for the relationship from the start.
  2. Seek celebration opportunities: How? “My executive assistants and I spend a good 30 to 60 minutes a day scanning my mail and our internal website looking for news of people who have made a difference at Campbell’s,” he explains
  3. Go old school with Thanks: Your mom and grandma were right — again. Writing Thank You notes make a big difference. Says Conant, “Believe it or not, I have sent roughly 30,000 handwritten notes to employees … over the last decade.”

Conant’s engagement strategy has been credited for turning the company around over the past decade. No real surprise. After all, it doesn’t take a lot of research to know that a pat on the back means more than a slap on the wrist.

Share with us your employee engagement success story.

Business Gifting Best Practices Revealed!

At gThankYou, we’re  in the fortunate position to learn and share information about how corporate gifts – to employees, customers or friends — impact business. Study after study as well as documented experiences shared by firms we serve reveals that corporate leaders practicing workplace gratitude gain a lot of what we like to call Thanks Equity. It can be measured in engaged employees, loyal customers and a healthier bottom line.

As another year comes to a close, it’s fitting to look back and share the best information we’ve found in the past year plus, a best practices of corporate gifting of sorts.

  1. How to engage employees? Just add dirt
  2. Gaining worker buy in by offering an office recess.
  3. Making Thanks easy by lowering the transaction cost.
  4. Timing is everything, except when it comes to workplace giving.
  5. What to give: It’s truly the thought that counts.
  6. Creating awareness with recognition.
  7. Health and happiness through giving.
  8. Recognition helps gain competitive advantage.
  9. Giving builds customer loyalty.
  10. Gifting is the best recruitment and retention tool.

More innovative corporate leaders are recognizing the value of Thanks Equity. You probably won’t find it on any P&L, but it does mean a lot to an organization’s health. Please share with us your stories of how workplace gifting helps your company.

A Lesson in Appreciation

Around Thanksgiving each year, teachers invariably urge students to talk and write about what they are Thankful for. (Insert groan here if you remember this exercise.)

This is not an easy task for child nor adult. So, it’s with utter amazement and heart-melting admiration that I learned this year about one 10-year-old child’s poignant expression of gratitude before his class this Thanksgiving.

When asked by his teacher to share what he appreciates, this kid thought and thought. Finally, he told classmates how he really is grateful for how his mom pours milk on his breakfast cereal every day.

What sounded trivial to him turned into a lengthy classroom discussion about how the little things we do for each other daily really add up to make a big difference. And his simple expression of Thanks became not so little anymore.

The simple truth is that small good things we do in our homes, communities and, yes, workplaces, every day add up in ways we probably don’t realize.

Another truth: Thanks is a powerful tool that pays big dividends when shared. It needn’t be a big gesture, either. (Even though I’m sure things like Snowplow Driver Appreciation Day marked this week in Wisconsin is nice, so is a well-worded note.)

Happy Thanksgiving to all of you from all of us at gThankYou.

Gifts of Thanksgiving

The emails just kept coming from our local community center, which usually collects food, assembles and distributes 1,000 plus Thanksgiving Baskets a year to needy area families. Last weekend, they were still shy a few items – more like hundreds of tin roasting pans and boxed pie crust mix. This year, demand was higher and more food needed.

It hit home. People this year and are in need of basics. Being able to provide a Turkey Dinner with all the fixings is a real gift. That’s why today I’m thankful for generosity that has filled family’s tables across the country this Thanksgiving. A special Thank You to those who use ingenuity to get Turkeys on tables this year, like one gThankYou customer that used employee cash donations to purchase gThankYou Turkey Gift Certificates for its food drive benefiting families of a local school.

Writes Wendy Stane, Star-Telegram Special Events Coordinator,

“…employees’ generosity in cash donations far exceeded previous year’s contributions.  These turkey certificates will go to all families in need who submitted an application for assistance compliments of YOU, the Star-Telegram employees. Thank you! In the past, actual food donations required a bob tail truck loaded down and several volunteers to load and unload. With fewer resources this year, we were still able to provide 80 families with a turkey certificate and 31 with a complete dinner kit.”

The certificates were a big hit, according to this from Cynthia Monsevalles, a counselor at Hubbard Heights Elementary:

“The Turkey Certificates to be redeemed at any store were a great idea.  Every family got one.  Thanks.  Through our PTO, a special teacher fund and Star-Telegram we were also able to provide a food box for every family.”

The story is the same, I suspect, most every place. When times are tough, people take the opportunity to shine with acts of gratitude. Happy Thanksgiving from all of us at gThankYou!

Lynn Welch is a contributor to gThankYou, LLC, based in Madison, WI.  gThankYou® Certificates of Gratitude™ are one way savvy companies recognize employees’ great work at Holiday Time. The company is best known for its Turkey Gift Certificates, Ham Gift Certificates, and Grocery Gift Cards.

Say “Thank You” to Increase ROI

Saying “thank you” in your company has big generated big return-on-investment (ROI).  If you or the head of your company think saying “thank you” often is not worth the time, more trouble than it’s worth or falls on deaf ears, think again.

Formally called “strategic recognition” in Human Resources management lingo, the practice and policy of Thanks goes beyond the intangible in benefits for a company.
Consider the following evidence from experts in the field:

Jeffrey Pfeffer of Stanford University’s Graduate School of Business says offering formal Thanks in a company generates  higher ROI than bonuses. In his book, The Human Equation: Building Profits by Putting People First, Pfeffer notes that “Companies that manage people right will outperform companies that don’t by 30% to 40%.”

In fact, a McKinsey study published last year showed a $1,000 payment had a 10 times greater ROI when it was given as recognition than when it was given as a pay increase.

In its recently released WorkUSA study, Watson Wyatt, the global HR services firm, quantifies Thanks in an organization this way. In encouraging firms to build and share a system of equitable rewards, Watson Wyatt says, “organizations need to understand which reward programs are most important to engage their critical employee segments.” Their research shows that organizations that have an effective system of rewards have employees 20 times as likely to be highly engaged and 50 percent more likely to perform well.

It’s up to the HR manager to drive the conversation toward programs that make employees feel valued. It’s also quite prudent now to instill these formal Thanks into an organization. It’s more than just the right thing to do.

gThankYou, LLC sells Gift Gertificates  that savvy companies give to show appreciation to employees and customers.  gThankYou® Ham Gift CertificatesTurkey Gift Certificates, and Grocery Gift Certificates are its best known products.
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The Art of “Thank You”

This is the first in a series describing some of the great ways our customers distribute gThankYou® Gift Certificates to employees. They’re touching, inspiring, thankful, often funny and just plain effective.

When gThankYou does our year-end wrap-up calls with customers we always ask:

1.  “How did you distribute gThankYou® Gift Certificates to employees?”

And

2.  “How did it go?”

The responses are always revealing. Often they illustrate great creativity, sense of purpose and, of course, gratitude.

One thing customers often ask us: “How do other companies distribute your Gift Certificates?”

We chose to make this our first blog on this topic because it’s simple, easy and effective.

The Background. The Company was closing out a difficult year. Sale were down slightly, but less than the rest of the industry. An exciting new product was about to be introduced; it had huge potential. The Company had also overhauled its website. The new website required the help of all departments and touched everyone in the Company. It may be a big sales booster for the Company.

The President doesn’t like to give awards or gifts to individual employees, relying instead on a team-oriented approach. Still, she wanted to recognize the individuals and departments that had led the new product and website efforts.

How did she do it? Simply and elegantly.

The Payoff. She began by explaining it was a difficult year; that things were worse for competitors; that the sales force had shown its ability to out-hustle national competitors in a down market. And more:

  • The whole Company had contributed to out-performing the market and laying the groundwork, in tough times, for a better future;
  • That the new product and website were major accomplishments and the leaders of these initiatives had shown what a great, resourceful company can do.
  • That the company is fortunate to have a great workforce and that the successful new initiatives wouldn’t be possible without major personal commitments from all departments and everyone’s families.

“That’s why”, she said “we want each of our families to celebrate our success knowing better times that will surely come.” She went on to explain how gThankYou Turkey Gift Certificates work.

Next, she personally handed the Gift Certificates to the two Department Heads who led the new product and website development projects, giving them indirect, but prominent recognition.

After that, the two Department Heads presented the Gift Certificates to their teams.

Finally, the new product and website teams handed the Gift Certificates to remaining employees.

There were lots of hugs, plenty of laughs, a few tears.

All-in-all it was a very successful “gThankYou!”

The Bottom Line. Simple, powerful, emotional, effective, memorable.

Rick Kiley is President of gThankYou, LLC, a Madison, WI based seller of employee gift certificates best known for gThankYou® Turkey Gift CertificatesTurkey Gift Cards and Ham Gift Certificates.

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